Every website we build is designed to increase traffic and convert visitors into leads or customers. These websites are designed with the specific purpose of supporting your marketing goals and maximising the reach and impact of your brand. Built-in tools for content management and blogging allows you to optimise your website for search engines, integrate your email marketing, and connect through social media.
Search Engine Friendly
As part of each website project, we provide search engine keyphrase research and guidance on how you can perform additional ongoing research. The research leads to recommendations for pages on your website. All pages are built to be Search Engine Friendly making it easier for Search Engines to index and rank the page content.
Not only do we include a 'front end' sitemap for website visitors but we also generate an xml sitemap to submit to Google and Bing. This gets all your pages index quickly by the major search engines and helps you get ranked higher in search results. Not only that but when you update or add pages to your website, the sitemap gets updated automatically so that teh search engines are informed for you.
There's a conversation happening relevant to your industry, and some of that conversation can happen on your website. Including social media provides the social proof that makes a brand look credible and turns a marketing website into an online networking tool.
Design quality directly affects a visitor's perception of a company. Great design creates trust and compels action. Every marketing website must:
- Align with the brand
- Communicate value quickly
- Appeal to the target audience
Websites can be confusing. Navigation can be counter-intuitive. Visitors are not sure where to click or how to find information. The art and science of making websites easy to understand is called "usability."
Good usability combines:
- Placement and prominence of conversion elements
- Navigation labels and page hierarchy
- Integration of features
Website visitors should have a frictionless experience. The information a visitor is looking to find on your website should be readily available.
Mobile Friendly with Responsive Web Design
Responsive web design ensures every page on the website is mobile-friendly. The website detects when a visitor is on a mobile device and adapts accordingly. In addition to providing the best browsing experience for your visitors, there are other benefits such as:
- Less work for you. Update a page, and it's applied on both mobile viewing and full screen viewing.
- Improved SEO. Google prefers to index one website, rather than a separate mobile website.
Marketing websites need frequent content updates. Website administration must be quick and easy. Orbit recommends the following content management systems, depending on your business goals:
- Joomla - A powerful open-source framework
- WordPress - The most popular open-source CMS on the web
Analytics: Measure Results
Ongoing web marketing means continually optimising and enhancing your website to maximize the return on your investment. The more you put in, the more you get out. Data from analytics should guide the marketing decisions and content changes that produce results. Google Analytics is installed on every Bluefish Digital website.
Content Marketing Support
Bluefish Digital is available to assist with your ongoing web strategy, including guidance with SEO keyword research, email marketing, social media and website content. As an advisor to our clients, we provide strategy, resources and education. We actively transfer knowledge and skills to our clients whenever possible.