Don’t jump out of the frying pan into the fire!
This is not one of those times where you should think – ‘better the devil you know’! If you are even considering changing your agency; there has to be a reason!
You have to ask yourself the questions:
- Is my current agency proactive and regularly demonstrating innovative strategies for maximising the efficiencies and performance of the campaign?
- Do I have a dedicated Account and Campaign Management team?
- Do I have strategic interaction with my agency, as opposed to chasing up fundamental tasks?
- Do I get an adequate level of reporting and exposure to the tactical day-to-day campaign management?
- Is my agency financially motivated and remunerated to achieve targeted Return on Investment (ROI) from the campaign?
- Will my agency create and host campaign sites or specific landing pages, free of charge, to maximise conversion and keyword quality score?
- Does my agency reflect my attention to detail and brand standards?
- Will my agency avoid the need to increase their fees, with no added value, to compensate for the loss of Google’s Best Practice Funding (BPF) / agency kick-back at the end of 2008?
If the answer is ‘no’ to any of these questions, then it is possible to find an agency where the answer would be ‘yes’ to all of the questions. Of course, one of those agencies is Bluefish Digital!
Bluefish Digital have become strategic partners with the largest and most successful agency solely dedicated to Paid Search marketing Jellyfish. This is reflected in a prestigious list of clients for whom they are currently running at least one full paid search marketing campaign; in fact, in the majority of cases they are the exclusive provider of paid search solutions. Clients include BBC, Which?, Cancer Research, TimeOut, National Geographic, Encyclopaedia Britannica, EMAP, Dennis Publishing, Haymarket Publishing; to name just a few.
All of these clients benefit from:
- A dramatic increase in brand exposure and revenue from a PPC campaign using the most sophisticated campaign management methodologies in the Industry
- Guaranteed Return on Investment (ROI) with a fee structure that only pays on results
- The knowledge and experience of a the largest team of professionals dedicated to Paid Search (50+full-time)
- Regular strategic and update meetings with a dedicated Account Management team
- Peace of mind that their campaign will always be cutting edge as it is run by a Paid Search Specialist
You too can benefit from a Bluefish Digital campaign with very little disruption and inconvenience. We simply do a preliminary assessment, establish a cost per acquisition (CPA) based on the performance of the existing campaign; and if commercially viable for both parties, we then takeover the running of the campaign. There are no set-up fees, no management fees and even a free campaign site if required. All you pay is the agreed CPA for every acquisition the campaign generates. There is absolutely no reason to suffer a sub-par level of service from your agency and campaign results that you are convinced could be better! Why not explore how a Bluefish Digital PPC campaign can substantially increase your exposure and revenue potential online?
Call us on 0844 873 1850, alternatively you can email us: This e-mail address is being protected from spambots. You need JavaScript enabled to view it